{"id":35059,"date":"2025-01-30T16:11:37","date_gmt":"2025-01-30T15:11:37","guid":{"rendered":"https:\/\/lyonbondyblog.fr\/LBB\/?p=35059"},"modified":"2025-01-30T16:11:39","modified_gmt":"2025-01-30T15:11:39","slug":"martin-luther-king-day-une-nouvelle-excuse-pour-consommer","status":"publish","type":"post","link":"https:\/\/lyonbondyblog.fr\/LBB\/martin-luther-king-day-une-nouvelle-excuse-pour-consommer\/","title":{"rendered":"\u201cMartin Luther King Day\u201d : une nouvelle excuse pour consommer"},"content":{"rendered":"\n

Le \u201cMartin Luther King Day\u201d (ou MLKD) est un jour f\u00e9ri\u00e9 aux Etats-Unis qui marque la date d\u2019anniversaire de la naissance de Martin Luther King Jr.. Il est f\u00eat\u00e9 chaque ann\u00e9e le troisi\u00e8me lundi du mois de janvier (autour du 15 janvier), aux alentours de la date d\u2019anniversaire du pasteur.\u00a0<\/strong><\/p>\n\n\n\n

Pour les Am\u00e9ricains, le \u201cMartin Luther King Day\u201d c\u00e9l\u00e8bre l\u2019\u00e9galit\u00e9 raciale, en hommage au combat men\u00e9 par feu Martin Luther King Jr..<\/p>\n\n\n\n

\u201cI have a dream\u201d<\/strong><\/p>\n\n\n\n

Pour rappel, le pasteur s\u2019est rendu c\u00e9l\u00e8bre en pronon\u00e7ant le fameux discours \u201cI have a dream<\/a>\u201d (\u201cJe fais un r\u00eave\u201d en fran\u00e7ais), devant le Lincoln Memorial pendant la Marche sur Washington pour l\u2019emploi et la libert\u00e9 le 28 ao\u00fbt 1963. Ce sont plus de 250 000 manifestants qui regardent King en appeler solennellement \u00e0 la fin du racisme aux Etats-Unis et revendiquer l\u2019\u00e9galit\u00e9 des droits civiques et \u00e9conomiques entre Blancs et Afro-Am\u00e9ricains. Le discours est consid\u00e9r\u00e9 comme l\u2019un des plus importants du XXe si\u00e8cle aux Etats-Unis. <\/p>\n\n\n\n

Rendre service \u00e0 la communaut\u00e9<\/strong><\/p>\n\n\n\n

Aujourd\u2019hui, le \u201cMartin Luther King Day of Service\u201d (\u201cjour de b\u00e9n\u00e9volat de Martin Luther King\u201d en fran\u00e7ais) est d\u00e9di\u00e9 au service de la communaut\u00e9<\/a>. Cette journ\u00e9e a \u00e9t\u00e9 initi\u00e9e par Wofford Harris, ancien s\u00e9nateur de Pennsylvanie, et le d\u00e9put\u00e9 John Lewis, co-auteur du MLKD. Elle a ensuite \u00e9t\u00e9 promulgu\u00e9e par Bill Clinton le 23 ao\u00fbt 1994. Il s\u2019agit pour la population d\u2019agir pour les personnes dans le besoin. <\/p>\n\n\n\n

Les \u00e9tablissements scolaires et les administrations sont ferm\u00e9s mais les magasins et les restaurants sont ouverts et proposent m\u00eame des r\u00e9ductions sp\u00e9ciales pour l\u2019occasion. C\u2019est surtout une f\u00eate \u00e9ducative, les \u00e9v\u00e9nements organis\u00e9s \u00e0 New York, par exemple, tournent autour de la vie et des actions du pasteur. Encore \u00e0 New York, une parade est organis\u00e9e le long de la 5e avenue \u00e0 partir de 13h. De plus, la NBA (National Basketball Association) propose plusieurs matchs ce jour, avec une majorit\u00e9 de joueurs afro-am\u00e9ricains.\u00a0<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u201cBoxing Day\u201d : le pendant anglais<\/strong><\/p>\n\n\n\n

Cette journ\u00e9e rappelle d\u2019une certaine mani\u00e8re le \u201cBoxing Day<\/a>\u201d qui a lieu au Royaume-Uni chaque 26 d\u00e9cembre, au lendemain de No\u00ebl. Litt\u00e9ralement \u201cJour des Bo\u00eetes\u201d en fran\u00e7ais, la tradition du \u201cBoxing Day\u201d remonterait au Moyen-\u00c2ge. Il s\u2019agirait du jour o\u00f9 les plus pauvres recevaient les aum\u00f4nes qui avaient \u00e9t\u00e9 collect\u00e9es dans les \u00ab Christmas boxes \u00bb \u00e0 l\u2019entr\u00e9e des \u00e9glises. Depuis 1840, c\u2019est un jour officiellement f\u00e9ri\u00e9, suppos\u00e9 \u00eatre d\u00e9di\u00e9 \u00e0 la charit\u00e9 et au partage. <\/p>\n\n\n\n

N\u00e9anmoins, de nos jours, cette journ\u00e9e signifie avant tout le d\u00e9but des soldes d\u2019hiver pour les mordus de shopping. Outre-manche, le \u201cBoxing Day\u201d est surtout une journ\u00e9e sp\u00e9ciale pour les fans de football. En France, le championnat conna\u00eet une tr\u00eave hivernale. Mais en Angleterre, la Premier League ne s\u2019arr\u00eate pas pendant les f\u00eates. Au contraire, les plus grands clubs s\u2019affrontent dans un marathon de matchs qui attirent grand nombre de supporters. <\/p>\n\n\n\n

Des c\u00e9l\u00e9brations contradictoires<\/strong><\/p>\n\n\n\n

Ces deux f\u00eates partagent plusieurs points communs malgr\u00e9 leurs origines distinctes. Elles pr\u00f4nent des valeurs de partage et de respect et invite \u00e0 rendre service aux autres. Cependant, il demeure que ces f\u00eates sont d\u00e9sormais connues pour inciter \u00e0 la consommation via des campagnes marketing et des soldes sp\u00e9ciales. <\/p>\n\n\n\n

Aux Etats-Unis, le \u201cMLK Day Sales\u201d transforme une journ\u00e9e comm\u00e9morative en une occasion commerciale, en opposition avec les principes de lutte contre l\u2019injustice \u00e9conomique. Certaines entreprises utilisent ce jour pour des campagnes marketing qui mettent en avant la diversit\u00e9 ou l’inclusion, mais sans adresser r\u00e9ellement les injustices \u00e9conomiques ou sociales que King d\u00e9non\u00e7ait. Tandis que certaines entreprises c\u00e9l\u00e8brent la journ\u00e9e en affichant des citations de King, peu s\u2019engagent r\u00e9ellement \u00e0 am\u00e9liorer les conditions de travail, r\u00e9duire les in\u00e9galit\u00e9s ou soutenir les communaut\u00e9s marginalis\u00e9es.<\/p>\n\n\n\n

Initialement destin\u00e9 \u00e0 partager des cadeaux ou des biens avec les plus d\u00e9munis, le \u201cBoxing Day\u201d est d\u00e9sormais associ\u00e9 \u00e0 des soldes post-No\u00ebl fr\u00e9n\u00e9tiques. Cette journ\u00e9e encourage la surconsommation, les longues files d’attente et les d\u00e9penses excessives, ce qui va \u00e0 l\u2019encontre de l\u2019esprit de g\u00e9n\u00e9rosit\u00e9 et de partage qui caract\u00e9risait son origine. Les aspects charitables et sociaux, comme les dons aux pauvres, sont souvent \u00e9clips\u00e9s par la course aux promotions et aux achats. L\u2019id\u00e9e d\u2019entraide ou de solidarit\u00e9 communautaire est rel\u00e9gu\u00e9e au second plan face \u00e0 l\u2019imp\u00e9ratif de consommer davantage. <\/p>\n\n\n\n

Ces jours, qui devraient \u00eatre des occasions de r\u00e9flexion, de solidarit\u00e9 ou de comm\u00e9moration, deviennent des pr\u00e9textes pour consommer davantage. Le capitalisme instrumentalise ces f\u00eates, m\u00eame lorsque leurs messages originels (comme la critique des in\u00e9galit\u00e9s \u00e9conomiques dans le cas de Martin Luther King Jr.) s\u2019opposent \u00e0 ses principes. La surconsommation autour de ces f\u00eates profite surtout aux grandes entreprises, tandis que leurs messages originels d\u2019\u00e9galit\u00e9 ou de charit\u00e9 sont marginalis\u00e9s.\u00a0<\/p>\n\n\n\n

Article sign\u00e9 par Charlotte Faubert<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Le \u201cMartin Luther King Day\u201d (ou MLKD) est un jour f\u00e9ri\u00e9 aux Etats-Unis qui marque la date d\u2019anniversaire de la naissance de Martin Luther King … <\/p>\n","protected":false},"author":1,"featured_media":35061,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[3,28431],"tags":[1952,241,112],"class_list":["post-35059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-culture","category-histoire","tag-culture","tag-histoire","tag-lyon-bondy-blog"],"yoast_head":"\n\u201cMartin Luther King Day\u201d : une nouvelle excuse pour consommer - Lyon Bondy Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/lyonbondyblog.fr\/LBB\/martin-luther-king-day-une-nouvelle-excuse-pour-consommer\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u201cMartin Luther King Day\u201d : une nouvelle excuse pour consommer - 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