{"id":12651,"date":"2018-02-26T15:10:43","date_gmt":"2018-02-26T14:10:43","guid":{"rendered":"http:\/\/lyonbondyblog.fr\/LBB\/?p=12651"},"modified":"2018-03-01T14:57:27","modified_gmt":"2018-03-01T13:57:27","slug":"teazit-stories-donnent-envie","status":"publish","type":"post","link":"https:\/\/lyonbondyblog.fr\/LBB\/teazit-stories-donnent-envie\/","title":{"rendered":"Teazit, les \u00ab stories \u00bb qui donnent envie"},"content":{"rendered":"

\u00c0 l\u2019occasion du lancement de la seconde version de l\u2019application mobile Teazit<\/a>, \u00c9milien Colombain, son fondateur, d\u00e9voile les origines et modalit\u00e9s de son projet. Cette invention, mobile et collaborative, permet aux utilisateurs de percevoir les \u00e9v\u00e9nements et lieux de sortie autour d\u2019eux. Le LBB l\u2019a rencontr\u00e9 pour en savoir plus.<\/em><\/p>\n

 <\/p>\n

\"\"
E\u0301milien Colomblain, fondateur de Teazit \u00a9ES LyonBondyBlog<\/figcaption><\/figure>\n

\u00c9milien, ancien manager de pilotes automobiles, \u00e9tait souvent de passage dans des villes o\u00f9 il devait travailler. Le jeune entrepreneur \u00e9tait soucieux de pouvoir profiter au mieux de son temps libre.<\/p>\n

De l\u2019action \u00e0 la cr\u00e9ation<\/span><\/h2>\n

Un concert, une exposition, un endroit \u00e0 ne pas manquer, le jeune fondateur ne savait plus o\u00f9 donner de la t\u00eate.  \u00ab Pour trouver des \u00e9v\u00e9nements en correspondance avec l\u2019envie du moment, c\u2019\u00e9tait difficile<\/em>, t\u00e9moigne-t-il. Je consultais les applications et j\u2019ai \u00e9t\u00e9 d\u00e9\u00e7u pour trois raisons. La premi\u00e8re c\u2019\u00e9tait le contenu de masse pas toujours pertinent ; ensuite la difficult\u00e9 de se projeter seulement avec une affiche et un r\u00e9sum\u00e9 de soir\u00e9e ; et enfin les avis fauss\u00e9s. Aujourd\u2019hui, notamment sur Trip Advisor, les avis sont faciles \u00e0 fausser avec un ordinateur et un algorithme \u00bb<\/em>.<\/p>\n

En octobre 2016, le projet de l\u2019application germe, jusqu\u2019\u00e0 son d\u00e9veloppement avec l’aide de Benjamin Long en f\u00e9vrier 2017. Le but de l\u2019application est d\u2019\u00e9lever un r\u00e9seau collaboratif qui permet d\u2019avoir un aper\u00e7u vid\u00e9o des \u00e9v\u00e9nements et lieux de sortie autour de soi. L\u2019utilisateur peut ainsi profiter de son temps libre en d\u00e9couvrant de nouveaux endroits, en participants \u00e0 de nouveaux \u00e9v\u00e9nements et en ayant un avis instantan\u00e9.<\/p>\n

Deux ans plus tard, avec 300 000 euros de fonds, l\u2019entreprise a grandi de deux \u00e0 sept employ\u00e9s. Les investisseurs priv\u00e9s et BPI France<\/a> ayant aid\u00e9 ces jeunes entrepreneurs, c\u2019est avec pugnacit\u00e9 que l\u2019application est arriv\u00e9e finaliste des troph\u00e9es de l\u2019innovation<\/a> lanc\u00e9e par BrefEco<\/a> dans la cat\u00e9gorie \u00ab innovation grand public \u00bb.<\/p>\n

De la concurrence \u00e0 l\u2019adh\u00e9rence<\/span><\/h2>\n

Les sites et applications de conseils en sortie sont nombreux, mais \u00c9milien se d\u00e9fend de l\u2019originalit\u00e9 de sa cr\u00e9ation : \u00ab Trip Advisor ne r\u00e9pond pas \u00e0 mon besoin et aux besoins de gens \u00e0 qui j\u2019ai parl\u00e9 de mon projet, donc le but est d\u2019offrir quelque chose de nouveau avec de la vid\u00e9o. Les avis sont plus authentiques, puisque la vid\u00e9o ne peut pas tromper \u00bb<\/em>.<\/p>\n

Le format vid\u00e9o devient donc la pierre angulaire de l\u2019application. Cette derni\u00e8re s\u2019ouvre sur un plan qui g\u00e9olocalise les \u00e9v\u00e9nements de la ville : art, spectacle, mode, musique live. Des vid\u00e9os de 12 secondes post\u00e9es par les utilisateurs particuliers et professionnels,<\/span> permettent de prendre la temp\u00e9rature instantan\u00e9ment pour le programme du jour.<\/p>\n

Pratique, notamment pour les Nuits Sonores, du 6 au 13 mai 2018 : \u00ab l\u2019application va r\u00e9f\u00e9rencer tous les \u00e9v\u00e9nements. Tous seront g\u00e9olocalis\u00e9s pour voir l\u2019ambiance. C\u2019est pour donner plus de contenu \u00e0 nos utilisateurs car pendant les Nuits Sonores, on ne sait pas trop o\u00f9 aller \u00bb<\/em>.<\/p>\n

 <\/p>\n

Une Application grandissante<\/span><\/h2>\n

Avec l\u2019objectif d\u2019atteindre 50 000 utilisateurs en juillet 2018, la seconde version, pr\u00e9vue pour le 15 mars 2018, promet d\u2019\u00eatre plus simple d\u2019utilisation. Un travail sur la personnalisation, \u00e0 travers un apprentissage automatique qui \u00e9tudie le comportement pour mieux s\u2019adapter aux suggestions et demandes, a \u00e9t\u00e9 approfondi.<\/p>\n

Un syst\u00e8me de points va aussi \u00eatre mis en place : plus l\u2019utilisateur poste, plus il gagne de points et se rapproche du statut d\u2019ambassadeur. Son ensemble de points lui permettra d\u2019avoir des places \u00e0 tarifs r\u00e9duits et recevoir des bons plans pour les \u00e9v\u00e9nements r\u00e9f\u00e9renc\u00e9s par l\u2019application.<\/p>\n

Un projet de vid\u00e9o \u00e0 360 degr\u00e9s est en travail. Des cam\u00e9ras seront disponibles d\u00e8s l\u2019\u00e9t\u00e9 prochain, permettant de retransmettre du live, \u00ab parce qu\u2019on n\u2019a pas tous la possibilit\u00e9 d\u2019assister \u00e0 un concert de Coldplay \u00e0 Paris ou Bristol \u00bb<\/em>, nous confie \u00c9milien. Ces derni\u00e8res seront exclusivement atteignables via des contrats avec les organisateurs des diff\u00e9rents concerts.<\/p>\n

           <\/p>\n

En attendant, un bureau itin\u00e9rant sera mis en place au mois de mai. L\u2019application est  d\u00e9j\u00e0 implant\u00e9e dans les villes de Montpellier, Lyon et Paris. Un bus pour la promotion de l\u2019application sillonnera les rues de Lille, Bordeaux, Toulouse, Marseille et Nice, afin de la promouvoir par le biais d\u2019un \u00e9v\u00e9nement festif.<\/p>\n

 <\/p>\n

 <\/p>\n

Eve Sauzeau<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 l\u2019occasion du lancement de la seconde version de l\u2019application mobile Teazit, \u00c9milien Colombain, son fondateur, d\u00e9voile les origines et modalit\u00e9s de son projet. 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